What is SEO? And how we can help you!
First of all we must determine what is search engine and which benefit we can get using it. We used to following SEO definition – search engine is a program or software which using different algorithms helps us to find information we are looking for. Talking about web search engines we only can add, that this is a software to find information in World Wide Web.
In our modern world we have following the most used search engines list:
If we are talking about Great Britain Google search engine takes up to 90 % of users.
Benefits we can get from Google Search Engine
Let`s imagine if Google search engine does not exist: will we be able to find any information we need? We can surely say that this will be hard to do. Because today search engine works as a connector between all websites and people in WWW. And as you know the traffic in Google is big. But according to statistics only 2 % of users go further that first page. It means that all people are concentrated on first page which has only 10 positions. Moreover, these ten positions have also different concentration of clicks and visiting. Usually, first three search results have the biggest interesting. That`s why the main target for all SEO specialist is to push site into at least TOP 10.
The task of SEO is to push any site into TOP 1 to get all benefits from search engine. Generally, SEO strategy has next steps:
1. Analysis of website theme and sphere
On this step an expert needs to collect all information about sphere in which site (business) works. It help an optimizer to understand better the specification of optimization process and provide successful strategy.
2. Analysis of keywords
This is one of the most important step because the final result depends on semantic core collected during keywords analysis. Keywords should be grouping according to search amount and types (commercial, informational)
3. Technical site audit
Technical condition of site affect website ranking in general. Site must be developed according to all SEO rules to make it suitable for search engine. It is better to consulate with SEO experts before site developing.
4. Backlinks review
The main idea of modern search engines is ranking based on good site backlinks. Each link which conducting to your site rises value and accordingly your search engine considers your site more useful for users. This is one of the most important part of SEO.
5. Summarizing and strategy developing
SEO is a long process. That`s why smartly developed strategy will help to get the best results. On the last step SEO team create the needed strategy, calculate time for targets achievements and calculate budget.
Do you need SEO services?
As every businesses and individuals have web sites, it is becoming difficult to be found among the infinite acres of online real estate. Affordable Search engine optimization (SEO) and search engine marketing (SEM) the most vital aspects of web design and internet marketing. You must ensure that your website is not only visible to the search engines, but that it is optimized to be ranked at the highest placements possible on the search engine results pages (SERP’s), and that your customers can easily find your site when they search for keywords associated with your business and products. Your internet marketing campaign should be catered to the keywords your clientele are using to find your products and other keywords related to your web site.