Search Engine Marketing – Search Engine Marketing
Website ranking also called as SEO ranking or search engine ranking is a parameters set which effects positions of site in SERP (search engine result page). There are a lot of factors which can effect positions. But we can notice three most important parameters of site which take up to 70 % of all success:
- Site structure and content
If you want your site to get TOP on search its structure must be developed according to all SEO rules. Each page should have right titles, subtitles, descriptions, no frameworks, images and other. If these things are done incorrectly it will be hard to push site into the TOP. That`s why this first step of site creation should be done very professionally.
Every year content plays more and more role. You must have only unique content and with usage of keywords according to your website topic. But these keywords must be placed smartly not to over spam the text.
- Referring domains and backlinks
Third feature but the most important one. The main idea of all modern search systems is in backlinks. They help search machine to understand whether your website is interesting or people and useful.